Broadcasting (Election Programmes and Election Advertising) Amendment Bill – Second Reading – Part 2

speaking clear current thank you Mr Speaker I rise to speak in the second reading of the broadcasting election programs an election advertising amendment bill / a literal amendment bill cognate it which is as the Minister has said a cognate adult mr. speaker labour supports this bill we commend the committee for the work that's been done commend also the minister for her efforts in reforming and modernizing various pieces of legislation over the last few years please with a small plea please can the Privacy Act be next in terms of introducing mandatory reporting for privacy breaches and providing more teeth to the Privacy Commissioner with regards to these bills this this follows these two bills follow a fairly substantial piece of work following the last general election and 2014 a report of the justice and electoral committee of which there were 28 recommendations and and so that that committee did do a substantial piece of work these two bills include 12 of those recommendations in particular in the second part of this cognate bill the substance with regards to their first bill the broadcasting election programs in election advertising amendment bill this as the minister said it modernizes and updates the format format of election broadcasts and time for the 2017 election this year it removes the requirement for the political part net parties opening and closing election broadcasts which are seen and I think there's Philly substantial evidence for them being an achren ism in today's world and it also removes the requirement for TV and zia and radio new zealand to provide free time for those broadcasts instead this bill allocates the equivalent of this time and to an increase in the broadcast funding allocation for the large part of the New Zealand population and those television opening and closing statements are outdated people's viewing habits are changing fewer people are watching those set-piece broadcasts and this bill increases the flexibility that political parties have to use their allocation for election programs I just want to reference the submission to this to the inquiry that the letter the Select Committee conducted by the Labour Party which went into some depth about the limitations of the existing regime which results in increasingly inefficient use of public funds by all parties and this isn't just relating to the Labour Party this basically relates to the inefficiency generally of the system which is why we're changing it and it noted that media consumption habits and marketing tools have changed hugely over the past ten years public no longer embrace in consume generic marketing messages New Zealanders expect interactivity and personal relevance from all brands that they choose to engage with including political parties and while this is true of younger voters the changes are really being viewed across all demographics and I think that's probably pretty evident by the rise of Facebook and the demographics that are using that the broadcasting allocation rules restrict the budget to the purchase of media and production costs for TV radio and press only and these channels although relevant and able to provide reasonable reach provide decreasing cut through the public use tools such as my sky video on demand to filter out broadcast adverts so essentially this is sensible and it it actually is going to enable there to be a much greater reach ability flexibility for there to be communication and engagement during important three yearly event which is an election campaign which is when we engage with voters and is a really important part of what we do of course we do but this is the prescribed funded part of that process and it's important that we get it right and that we're up with the times the electoral amendment bill a part of this cognitive bill implements as I think as I said the unanimous select committee report recommendations from the Justice and the literal inquiry into the 2014 election it implements 12 of those 28 recommendations the Select Committee state stated that only those changes which could be realistically implemented in time for the twins September 2017 election would be included the government has suggested or indicated that they will consider some other recommendations that requirement as they see it more time for 2020 I want to touch on this mr.

Speaker because there are some particular issues around those recommendations that have been included which which are a bit disappointing in the sense that that they have disenfranchised the thousands of voters who have not completed the enrollment activity that they could have done before the action and while there is some capacity there for them to have their votes countered there's also that disenfranchising that means that there many of them are unlikely to and that don't really does matter and if this government is really serious about the the recommendations that are included in this report then these really should have been taken more seriously and given a higher waiting a higher priority in the last election mr. speaker almost ten percent of the population who were eligible to be on the electoral roll didn't sign up before Election Day numbers suggest that the failure to enroll does not always mean that a voter doesn't want to participate for the 2014 election more than 27,000 voters made the effort to vote but had their vote disallowed because they were not on the electoral roll now that's the population of a town and it that matters and that should be something that is taken really very seriously and shouldn't be pushed out to 2020 it should have been addressed now and i'm looking forward to asking some questions about that at the committee stage because we don't make the process of enrolling and voting as easy as we could especially for those who change address and therefore fail to enroll all those who are enrolling for the first time before the official role is printed so we have some concerns about that mr.

Speaker the integrity of the voting system has been well maintained with the significant increase in early voting and we don't accept that the risk outside outweighs the benefit of ensuring that next time possibly 27,000 boats will be countered finally Mr Speaker I just want to make a couple of remarks about the fact that that one of these cognate bills is a broadcasting bill makes changes to the broadcasting act six of the broadcasting act yet in the recent reshuffle just before Christmas the new unelected Prime Minister disestablished the broadcasting ministership portfolio and that has gone floating into the ether it's has gone photo has gone has gone he hasn't been elected by the voters which is the bill of the bills that we're actually and that we're discussing mr.

speaker this broadcasting portfolio has been disestablished it's been divided between communications on the one hand arts culture and heritage on the other during the 1990s it was this portfolio under a national government was folded into the communications portfolio which is one of the first things labour did in nineteen ninety to ninety nine what when it became government was two separated out and give it the the status that it needed this is a really worrying development we there is no indication as to how those functions are actually going to be performed under under this government.

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