Search Partners Ads are something you should definitely be testing when it comes to Google and Microsoft Search Ads campaigns.
In this tutorial I explain my finding over testing and optimizing search ad partners.
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Here are the time stamps
1:00 What Are Google Search Partners
1:15 Google Search Partners
1:30 Can you see a list of Google Search Partners?
1:58 What are Bing Search Partners? (Microsoft Ads)
2:17 Example of Search Partner Ads
3:00 Quality of Search Partner Ads
3:39 Google Search Partner Ad Settings
4:38 Should You Run Search partner ads?
5:10 How to Segment traffic to see where conversions are happening on Google.
6:15 When to Turn Off Google Search Partners and How.
7:05 Microsoft Search Syndicated Search Partners and why it is Better.
7:39 How to Turn on Microsoft Bing Search Partners
8:46 Optimizing With 3rd Party Tracking
9:20 Google Conversions on Bing Ads
9:40 How to See What EXACT paretners your ads are converting on.
10:00 Strategy to Target Specific Partners That Convert.
10:40 Sample search results on a high converting search partner
11:20 How to Exclude Search Partners That Don't Convert.
11:57 Which is Better Bing or Google?
12:15 List if Google Search Partners.
13:17 Wrap up
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