Make Money With Search Partners Ads – Microsoft (Bing) vs Google Search Partners Tutorial

Search Partners Ads are something you should definitely be testing when it comes to Google and Microsoft Search Ads campaigns.

In this tutorial I explain my finding over testing and optimizing search ad partners.

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Here are the time stamps
Intro
1:00 What Are Google Search Partners
1:15 Google Search Partners
1:30 Can you see a list of Google Search Partners?
1:58 What are Bing Search Partners? (Microsoft Ads)
2:17 Example of Search Partner Ads
3:00 Quality of Search Partner Ads
3:39 Google Search Partner Ad Settings
4:38 Should You Run Search partner ads?
5:10 How to Segment traffic to see where conversions are happening on Google.
6:15 When to Turn Off Google Search Partners and How.
7:05 Microsoft Search Syndicated Search Partners and why it is Better.
7:39 How to Turn on Microsoft Bing Search Partners
8:46 Optimizing With 3rd Party Tracking
9:20 Google Conversions on Bing Ads
9:40 How to See What EXACT paretners your ads are converting on.
10:00 Strategy to Target Specific Partners That Convert.
10:40 Sample search results on a high converting search partner
11:20 How to Exclude Search Partners That Don't Convert.
11:57 Which is Better Bing or Google?
12:15 List if Google Search Partners.
13:17 Wrap up
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3 Replies to “Make Money With Search Partners Ads – Microsoft (Bing) vs Google Search Partners Tutorial”

  1. Great tutorial Joey! Thanks for sharing. I recently began focusing on the search partners network also but with Microsoft Audience (native) Ads. No conversions yet, but only because I’ve been omitting a much needed step (a step I wasn’t aware of) when setting up a direct linking campaign. But the search partners websites look very promising and I’m definitely pumped about using the search partners in 2021!

  2. Thanks for the video Joey! I’ve heard the search partner networks have improved greatly over the years on Google and Bing. I’ve seen some good results from Google when using the search partner networks, but I hadn’t tried it on Bing yet. (I’ll definitely be trying it now!)

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